My Favourite Product & Brand

How does the company create awareness of its product? Aesop boldly takes a stand against the common belief that sameness equals a strong brand identity; instead, they claim that well-considered design can improve our life! The iconic Australian skincare brand prides itself in offering a uniquely innovative retail experience in each of their 200 global boutiques; this by immersing themselves in the culture of a location, preserving original features, and showing continuous genuine interest in intelligent and sustainable product designs and ingredients. These crucial efforts are what makes Aesop stand out as a brand.  How does the company get consumers to try its product? Aesop is very generous with their products and gives out complimentary samples to both new customers and existing customer.  Complimentary sample bundles are usually included with all online orders and in-store purchases. Customers  will be prompted within the checkout or counter to select an offering...